A word stands on its own and, on its own, is enough.

To write is to engage against your instincts. It is making the reader feel this “je-ne-sais-quoi” in effortless fashion.

In a moment, I won my client 140,000$ by removing one word out of their copy, and in another, I rallied the head of a cultural commission’s digital public around the “poetry in camels crossing the finish line.” I wrote for agencies, ministries about which I’ve sworn secrecy to keep my tongue, my life, and my hand(!) in their most convenient places. I wrote for eclectic sportsbrands, avant-guarde museums, fashion and film.

Those moments happen on a plane, in a train around the Alps, as I am about to ski down the hill in snowy, misty Tremblant, and after a long mountainous hike, resting before the Abudelauri Glacier Blue Lake.

They also happen on my table, in the intimate space between mind and paper.

They are the subtle yet intentional product of a non-conformist, unorthodox vision of writing, where the word is not confined in the confines of boundaries and conditions.

I work closely with enterprise brands & creative agencies to write the most extraordinary stories and fly them to the moon with jaw-dropping copy. Like an editor-in-chief, up close and personal.

You are next.